About us

Independent consulting from the heart of Randers.

HOW TO WIN A/S is a registered Danish management consultancy, founded in 2008 and working with leadership teams across the country.

Our story

A management consultancy that stays until the plan actually works.

HOW TO WIN A/S was founded in Randers on 19 November 2008. The idea was simple: give Danish business leaders advice they can actually trust — independent, evidence-based and carried through to a real result, rather than a report that gathers dust.

Since then we have worked from Parkboulevarden in Randers with owners, boards and management teams on the questions that matter most — where to grow, how to run better, how to organise and how to change. We stay deliberately independent: we sell no software and take no referral fees, so the only thing we are ever recommending is what we believe is right for you.

We work as one joined-up team rather than a chain of departments. Strategy, operations, organisation and finance sit together on the same brief, which means clearer thinking, faster decisions and a single point of accountability for the outcome.

What we stand for

What you can hold us to.

01

Independent, always

No products, no commissions, no vested interest. If the honest answer is “don’t do it”, that is the answer you will get from us.

02

Plain honesty

Clear scopes, clear prices, clear reporting. We would rather under-promise and deliver than win work on a number we cannot stand behind.

03

Rigour that holds up

Recommendations built on real data and sound analysis — the kind that survives scrutiny in the boardroom and in practice.

04

In it for the result

We measure ourselves by whether the change actually lands, not by the size of the deck we hand over.

Leadership

Leadership

HOW TO WIN A/S is run by its registered management and board — the officers on public record at the Danish Business Authority.

Registered management

Direktion (as filed at CVR)

Board of directors

Bestyrelse (as filed at CVR)

Roles are as listed in the public CVR register. You can verify the current officers any time using the link in our company details.

Company details

We are a registered Danish public limited company. Our identity is verifiable in the official Danish business register (CVR / Virk).

Legal name
HOW TO WIN A/S
Company form
Aktieselskab (A/S)
Founded
19.11.2008
CVR no.
31868440
EU VAT
DK31868440
Industry
702200 — Management consultancy activities
Address
Parkboulevarden 31, 8920 Randers NV